Online Vs in-store: What’s the Best Way to Buy an Engagement Ring?

These days, online shopping has become completely ubiquitous. With just a few clicks, you can purchase just about anything and everything. That includes engagement rings. What was once a laborious process of going from store to store looking for the perfect piece to catch your eye can now take place entirely in the digital world.

Buying engagement rings online presents a range of advantages and disadvantages for you to consider. To help you make this all-important purchase, we’ve assembled a complete guide to the pros and cons of buying an engagement ring online.

Whichever option you choose, retailers like Larsen Jewellery Melbourne offer in-store and online shopping experiences, meaning customers get the best of both worlds.

Online Vs in-store: What’s the Best Way to Buy an Engagement Ring?

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Advantages of Buying an Engagement Ring in-store

Buying an engagement ring in-store gives you a chance to closely inspect your prospective purchase in a way that you cannot when shopping online. You can see exactly how your gemstone looks and how it interacts with light without worrying about any misapprehensions resulting from the online experience.

If you shop with the right jeweller, you’ll get access to an expert with the knowledge to assist you in picking out the perfect ring for your partner. There are plenty of things to consider when purchasing an engagement ring, and without this expert access it can be extremely difficult to keep all these important details top of mind.

An engagement ring is a tremendously important piece of jewellery for whoever receives it. Should – heaven forbid – it ever suffer some kind of damage, you’ll want to repair it as quickly and as comprehensively as possible. Many jewellers will be happy to offer affordable repair services for rings you’ve purchased with them, and they’re likely to do a better job of repairing their own products compared to something purchased elsewhere. These same advantages apply for ring resizing.

We don’t want to sound too alarmist, but the reality is that the Internet can be a scary place rife with scammers. One wrong click and you may wind up on a website with no intention of ever sending you that beautiful sapphire ring you just paid for. This isn’t something you need to worry about when shopping in-store. Of course, you can easily avoid these kinds of risks by sticking to the principles of online safety, and only shopping with reputable retailers.

Advantages of Buying an Engagement Ring Online

The biggest advantage of buying an engagement ring online is the unmatched range on offer. Don’t like what you’re seeing on a particular website? Simply click off it and see what else the world wide web has to offer. You could go to a shopping centre with hundreds of jewellers,but  it still wouldn’t replicate this experience.


The other universal benefits of online shopping apply to purchasing an engagement ring online, as well. Why frantically scurry from store to store, hoping to find the product you’ve been dreaming of, when you can accomplish the shopping quest more efficiently from the comfort of your lounge room?

If you live in a rural area, the ability to access a broad range of jewellers with different products is a distant luxury. You might be faced with the prospect of driving for hours – or longer – to access a jewellery store. Meanwhile, you can hop on the Internet and find an excellent piece of jewellery in no time at all. For lovebirds in this situation, the choice between purchasing an engagement ring online as opposed to in-store seems very easy.

Shopping for an engagement ring online can be more affordable, as well. Online-only retailers don’t have overhead costs such as rent to concern themselves with. This should, in theory, result in cheaper prices for the consumer. However, many online jewellers have brick-and-mortar stores as well, and charge uniform prices across their physical and digital storefronts. That means that once you factor in costs like delivery fees, your online purchase might actually come out as being more expensive.

The Verdict

As you can see, there are plenty of pros and cons to purchasing your engagement ring online or in-store. If you have easy access to an array of jewellers, and want to take advantage of inspecting the ring in-person with some expert guidance, the in-store shopping experience is right for you.

Alternatively, if you have a smaller range of jewellers at your disposal, or you want to explore what the entire Internet has to offer when it comes to engagement rings, jump on your laptop or other device and get searching.

With the perfect engagement ring, you’ll have everything you need to start planning your perfect wedding.